Trust No Treat: Discover the New THE TRAITORS Confectionery Range

Suspicion is rising, alliances are forming and somebody has already taken the last chocolate coin. The tension of The Traitors has escaped the castle and entered the sweet cupboard with a brilliantly mischievous new confectionery range ready to test your taste buds.

Inspired by the programme’s unforgettable world of Faithfuls, Traitors, Shields and Round Table revelations, these treats turn ordinary snacking into a game of nerve. Some are ideal for sharing during an episode, some make fantastic gifts for devoted fans, and others may leave you seriously questioning whether you can trust the person offering you a sweet.

Whether you are planning a watch party, putting together a themed gift or simply searching for confectionery with a playful twist, the new THE TRAITORS range brings drama, deception and delicious fun to every occasion. There is chocolate to protect, suspicious chews to investigate and jelly beans that could be delightful—or absolutely dreadful.

The only question is: are you brave enough to take your place at the Round Table?

Bring the Suspense of THE TRAITORS Home

The appeal of The Traitors lies in never knowing who—or what—you can trust. Faithful players attempt to expose the hidden Traitors, while the Traitors work in secret to avoid banishment and remain in the game. Shields offer protection, accusations fly around the Round Table and even the most convincing alliance can collapse in an instant.

That atmosphere makes the show perfect inspiration for a confectionery collection. Instead of simply opening a bag and choosing your favourite flavour, these treats encourage you to play, guess, challenge your friends and watch every suspicious reaction. A sweet-looking jelly bean may conceal a horrible surprise, while an innocent chew could deliver an unexpectedly sour ambush.

It is a range created for sharing—but perhaps not for sharing with anybody you completely trust.

Spin, Choose and Face Your Fate

The most unpredictable treat in the collection has to be the THE TRAITORS Jelly Bean Spinner Game 100g.

Take your seat, spin the wheel and select the jelly bean chosen for you. Every bean looks colourful and innocent, but appearances can be dangerously deceptive. You might uncover a delicious Faithful flavour or bite straight into a truly treacherous Traitor.

A red bean could be sweet strawberry—or fiery chilli. Pink might reveal birthday cake—or soap. Blue may taste like bubble gum, but it could just as easily deliver a mouthful of mouthwash. Other suspicious pairings include cola or beef stew, watermelon or cabbage, and tropical fruit or curry.

The spinner makes every turn feel like a miniature Round Table decision. Nobody knows what they have selected until they bite, and keeping a straight face may prove much harder than keeping your identity secret. It is perfect for parties, family game nights, sleepovers and watch parties, especially when everybody must make a prediction before tasting their bean.

For extra drama, ask each player to declare “Faithful” or “Traitor” before they take a bite. Correct guesses earn a point; incorrect guesses face immediate banishment from the snack table. Just remember that the person laughing the loudest may simply be relieved that somebody else selected the cabbage bean.

Claim the Shield—Then Eat It

Protection in the castle is priceless, but this version comes with an even better reward: chocolate.

THE TRAITORS Milk Chocolate Shield Medallion Lanyard 26g transforms one of the programme’s most recognisable symbols into a delicious milk chocolate treat. Shaped like the famous Shield, wrapped in gleaming gold foil and presented on a branded ribbon, it is part fan accessory and part edible prize.

Wear it proudly while watching the game unfold, award it to the winner of your own Traitors challenge or place it inside a themed gift box for somebody who knows every betrayal, banishment and last-minute twist. It also makes a playful addition to party bags, Christmas stockings and game-night prizes.

Of course, the protection will not last forever. Once the chocolate Shield has been unwrapped and eaten, its owner is once again vulnerable. Whether you warn them before the next round is entirely up to you.

Sweet or Sour? Trust No Chew

At first glance, every sweet in THE TRAITORS Chews Sweet or Sour? Share Bag 120g appears perfectly harmless. That is exactly what a Traitor would want you to think.

Inside the bag is a colourful mixture of soft, fruity chews with hidden centres. Choose a Faithful and you will discover a sweet fruity gel filling in strawberry, tropical fruit or raspberry. Select a Traitor, however, and your taste buds will be ambushed by a super-sour lemon or orange sherbet centre.

This is the kind of sharing bag that instantly becomes a challenge. Pass it around without examining the sweets too closely, ask everybody to choose, then bite at the same time. The Faithfuls can enjoy their fruity reward while the unlucky Traitors attempt to hide the sour shock.

The real entertainment comes from watching everybody’s expressions. Can they remain calm enough to conceal what they selected, or will a sudden grimace expose them immediately? You could even ask players to bluff about their flavour and let the group vote on who received the sour centre.

With sweet and sour possibilities hidden in the same bag, every chew carries just enough doubt to keep the entire table suspicious.

Build Your Own Chocolate Prize Pot

No Traitors-inspired gathering would be complete without something worth plotting over. THE TRAITORS Milk Chocolate Coins Net Bag 72g provides a tempting chocolate prize pot that may encourage even the most loyal Faithful to become slightly devious.

The net contains foil-wrapped milk chocolate coins embossed with THE TRAITORS branding and decorated with imagery inspired by the programme. They look fantastic poured into a bowl at the centre of a watch-party table, added to a fan gift or used as rewards during a homemade game.

Award coins for correctly identifying a Traitor, winning a challenge or surviving a round without being banished. Players can build their own prize pots throughout the evening, with the richest Faithful or most convincing Traitor claiming victory at the end.

Alternatively, simply open the bag and share them while watching an episode. Keep count, though. When only one coin remains and three people insist they have not touched it, the accusations are likely to begin.

How to Host a THE TRAITORS Sweet Challenge

Creating your own themed evening does not require a Scottish castle, a dramatic cloak or an invitation delivered by raven. Gather your players around the table, place the chocolate coins in the centre as the prize pot and secretly choose one person to act as the Traitor.

Begin with the jelly bean spinner and let every player face a mystery flavour. Follow it with the sweet-or-sour chews, encouraging everybody to bluff about the centre they received. The Traitor can earn extra coins by avoiding detection, while Faithfuls earn rewards by correctly spotting suspicious reactions.

Use the chocolate Shield lanyard as protection for one round. Its wearer cannot be banished, although there is nothing stopping the group from questioning why they were so eager to claim it. Finish with a Round Table vote, reveal the hidden Traitor and divide—or devour—the prize pot.

It is an easy way to turn a watch party, birthday gathering or family night into an interactive event. Better still, every round comes with something tasty, strange or spectacularly sour to keep the conversation flowing.

A Brilliant Gift for Fans of the Show

The range also offers plenty of gift inspiration. Combine all four products in a themed hamper, add a handwritten invitation to the Round Table and challenge the recipient to discover which treats can be trusted.

The spinner game is ideal for somebody who loves practical jokes and taste challenges. The Shield medallion makes a memorable little present or stocking filler. The chews are made for sharing, while the chocolate coins add the finishing touch to a fan hamper, party table or homemade game.

These are not ordinary sweets with a logo added. Each product uses familiar elements of the programme to create a different experience, making the collection just as entertaining to play with as it is to eat.

Will You Be a Faithful or a Traitor?

The new THE TRAITORS confectionery range brings together chocolate, fruity chews, mystery flavours and plenty of opportunities for deception. It is playful, giftable and perfectly suited to fans who want to bring a little of the programme’s suspense into their own homes.

Explore the products, assemble your players and prepare for an evening in which no sweet—and no friend—is entirely above suspicion. Choose carefully, watch every reaction and protect your chocolate prize pot at all costs.

The Round Table is ready. The treats are waiting. Trust nobody.